Perspective
Capability is becoming abundant. Taste is not.
Artificial intelligence is rapidly expanding what can be created and how quickly it can be produced. As access to the underlying technology broadens, technical capability becomes less distinctive on its own.
The differentiating questions are increasingly matters of judgment.
- What should be made?
- What should be omitted?
- How should an interaction feel?
- Where should intelligence be visible, and where should it disappear into the experience?
We believe taste is the ultimate differentiator in today’s AI startup ecosystem.
Taste is not decoration added at the end. It shapes the behavior of a product, the clarity of its language, the pacing of an interaction, the choices presented to a user, and the decisions about what does not belong.